Types of Conversion Objective in Facebook
Conversion in Facebook refers to the action which people take on a site which they visit such as registration, checking out, adding some item to the shopping cart or viewing a specific page.
Product Catalogue Sales
A product catalogue includes product details for all items you want to promote in your Facebook ads. A large share of online sales comes from product catalogues.
Store Visits is a Facebook-based objective which removes the gap between the online and offline business, thereby helping businesses to achieve their ultimate objective of making customers visit a brick and mortar store. This Facebook based objective is useful for multi-location businesses which are location enabled. It is used across various domains like auto dealerships, restaurants, telecom, grocery and retail sector as well.