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Exam Name : Optimize Bids And Creatives Assessment Exam
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2. You’ve decided to create an offer to describe the type of inventory you’re seeking. You’re looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange. What type of offer is this?
6. Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she’d like to report on the performance of a new campaign she just launched. Which tool can she use to do this?
8. You’re about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn’t rejected, you’ll need to provide information about your publisher’s URL, such as disallowed landing URLs, disallowed product categories, and allowed languages. Where can this information be found?
12. Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short. What additional information can you gain by investigating your “Filtered bids”?