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Exam Name : SEMrush SMM Fundamentals Exam
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3. True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content.
4. True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience.
23. FiIl in the blank: _______ are the most challenging group of people to work with if you don’t know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.
24. Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media presence. Although you can’t get data on your _______, which is the most important, you can analyze your _______ rate and publishing _______ among other metrics.