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Exam Name : SEMrush Technical SEO Certification Exam
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14. You have two versions of the same content in HTML (on the website and in PDF). What is the best solution to bringing a user to the site with the full navigation instead of just downloading a PDF file?
35. A good approach is to create internal competition. More links to different URLs have the same anchor text, easier for Google is to differentiate which of them is the one URL on your domain to be ranked for the given keyword.